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"Ask BECU&" LAUNCHES ON BECU.ORG

Largest Credit Union in Washington provides fast, accurate answers to members through a Virtual Assistant

Tukwila, Wash. (October 20, 2010) - Visitors to BECU.org, the Tukwila-based credit union's member-facing website, can now use the site's newly-launched virtual assistant, Ask BECU, to find information by simply entering questions in their own words-just as though they were interacting with an actual BECU representative.

Ask BECU can be accessed on each page of BECU.org and also on a "point of need" basis, providing specific details to help members complete tasks such as filling out online forms. Whether members are searching for branch locations, are wondering how to order a new debit card, or are looking for information on how to obtain a car loan, Ask BECU quickly puts the right resources at their fingertips.

Developed by Next IT, Ask BECU provides a conversational interface that goes beyond traditional natural language processing by understanding the intent and context of each question, guiding members to information and providing links to products and services that are relevant to them.

"We're excited about the addition of the Ask BECU Virtual Assistant to BECU.org," said Hank Church, BECU's Knowledge Management Manager. "It's going to be a great benefit to our members and potential members by getting them directly to the information they need. It's all part of our commitment to serving our members in the most effective way possible."

The launch on BECU.org adds to a growing roster of solutions created by Next IT for BECU that includes assistance for online member enrollment and online banking.

Want to interact with 'Ask BECU'?

 

  • Click 'Ask BECU' located on the top right side of your screen on BECU's website.

     

  • Once the chat window opens, simply type your question using your own words. For example, if you need help with your password or want to know how to get a new debit card, just ask.

About BECU
Governed by a volunteer Board of Directors, BECU is a not-for-profit credit union owned by the members. Profits are returned to the members in the form of better rates and fewer fees. With more than 650,000 members and more than $9 billion in assets, BECU is the largest credit union in Washington and one of the top five financial cooperatives in the country. BECU currently operates over 40 locations in the Puget Sound region. All Washington state residents and students attending Washington colleges and universities are eligible to join.

BECU
Todd Pietzsch
Public Relations Manager
(206) 439-5906
todd.pietzsch@becu.org

About Next IT
Next IT is the largest U.S.-based provider of Intelligent Virtual Assistants and helps companies deliver the perfect online customer experience. Its Intelligent Virtual Assistants combine the intimacy of 1-to-1 service that customers love, with the speed and accuracy of automated self-service that scales cost-effectively. Some of the world's largest organizations rely on Next IT for conversational customer care that boosts satisfaction, loyalty and revenue including Aetna, Alaska Airlines, United Airlines, Shaw Communications and the U.S. Army.

Next IT Media Contact
Jacquelyn D’Andrea
NextIT@corporateink.com
(617) 969-9192

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